edna.edu.au

Digital government Summit

Morning Session.

John Butterworth, Pres of AIMIA did the intro.

Note AMCA dec 2008 survey.

30% of all .au web pages are by gov. Self service.

Richard Lord. Hyro. 

30 people. 60 m.

Evolution. Mass Market. Market of Masses. Market of me. Community?

Social Networking is evolving. Comfort factor. Groups of Afflitiation..

Defining their own dictionaries = tagging? Taxonomy?

Community channel at yutube. Symphony Orchestra

Digital identity Mapping. Who can identify my identity?

Kidszealia.

Iphone. Put tools in the hands of people. Customers/ citizens.

Common Identity Store. Infrastructure. Content.

The sell. "Digital outsourcing".

"Digital channels"?

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John Molden, GM. Channels. Asia Pacific. Vividas

Do some work with the Parliament of Vic. Streaming live.

20 developers. HD live video. Cath

MultiCast setup. Trying to get into the fed space after Vic.

Shot over their heads.

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Oliver Weidlich. Mobile Experience.

The experience is broken. Complexity of call plans. Separation of hardware, O/S, apps, content, online services.

Very little info about mobile content.

Horden Wiltshire. Mobile Solutions for Gov

Premium mobile destinations. Obama site.

Application. Iphone. Blackberry. Android. Symbian jave (J2ME). Fragmentation around different handsets, OS.

Mobile marketing. SMS from print. Call to action. QR codes.

Opt in database. web to mobile. Cross channel. Is mobie the central point.

Gov services on phone.

Sth Australian Gov. Stephen Schimdt - office of the CEO.

First things on a premium gov site -. A community event's site.  Public transport. Bills.

Tags: aimia conference
Posted at 11:03AM Apr 29, 2009 by simon fenton - jones  |  Comments[0]