Blending print and internet: a powerful message about the East Sea

Just before munching my vegemite toast this full page ad in The Australian caught my eye.

It basically does nothing more than catch one's eye, provide minimal information about a dispute between Korea and Japan regarding some offshore islands in the East Sea, and provide a link to a web site.

An interesting example of a feature of each media form. The newspaper has a large number of 'eyeballs' and the interent can provide very rich and detailed information, which this site does.

Tags: internet digital literacy
Posted at 03:11PM Aug 15, 2008 by John Travers  |