John Travers

Location
Adelaide,   SA,   Australia
Organisation
education.au
Sector
More than one sector
Interests
web2, Digital Storytelling, Aust Digital Revolution, web2ools, Cyber Safety, ednatv, Grassroots Video, me-edu-au, WeavingICT, edna2010
Blog
John Travers
edna Groups memberships
 

The Magic Toolbox

 
Wednesday Sep 10, 2008

Newspapers online - their advertising can be powerful, using multimedia

I was recently engaged in discussion about the weakening of newspapers in an internet world, and there was some talk about income and market effectiveness of online versus paper newspapers. The experience below made me think about the power of online adversising and online news distribution. I opened up the online New York Times this evening and....


 

Forget about the Apple content: just look at the quality of the insertion of the animated movie into the web page. Amazingly fluent and eye-catching. The power of this advertising seems to me to be very impressive. The future of online newspapers looks good to me, bearing in mind my previous post about reading a newspaper via a mobile device. But maybe we will all be reading the NY Times or the Guardian rather than local publications?


 


 

Tags: advertising multimedia newspapers
Posted at 09:33PM Sep 10, 2008 by John Travers  | 

Tags

astronomy aust digital revolution collaboration constructivism creativity digital literacy digital storytelling diigo internet iphone learning literacy mobile learning multimedia multimedia literacy online learni online learning photostory professional learning safety school development showme sictas sictascollab simplicity smart phones social networking staffdevelopmen video web2

Entries

Feeds

Links